If you want your catalogs to last in the hands of your potential customers, you have to choose the proper catalog printing choices early on in your project. There are a lot of factors involved in protecting printed catalogs to make them last longer. This can be things like using resistant coatings and other materials that increases the durability and strength of the catalogs material. If you are concerned with proper protection for your own catalog printing plans, there are a few ways that you can do to achieve this goal.
Resistant coatings: The most commonly used way to protect your catalogs is to use paper stocks that have been coated with special substances or “coats”. These coats can offer several interesting properties that help the paper resist certain types of substances and sources of damage. For example, Aqueous coating techniques in printing gives catalog paper the ability to resist dirt, smudges, fingerprints and scratches. Other high gloss versions also give that professional sheen effect making the catalogs more aesthetically pleasing. UV protection coating can also be sometimes used protecting the paper and the inks from harsh light and other environmental effects that can make inks fade and deteriorate faster. Most of these coating options can readily be used by most printing companies, so there should be no trouble in availing this kind of service when creating your catalogs.
Covering in plastic: A cheaper alternative, though perhaps more labor intensive is to wrap your catalogs in some plastic covers. Plastic covers like the coatings above protect your catalogs from damage. In fact using plastic covers can make your catalogs totally immune to water and dirt effects. However, it can also be made more vulnerable to scratches this way. You can wrap your own catalogs with your own plastic covers if you want, but some printing services can also offer this feature if possible. If you have a limited budget, this is probably the cheapest way to protect your catalogs from various damages and weathering.
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